Probably the biggest con in the online marketing world that all the gurus are in on is that you need to be an expert at something to build a business online.
On the surface, it would certainly seem so.
Just look at all the flashy influencers with hundreds of thousands, or even millions of followers. They certainly seem to know their stuff. So, most people make the mistake of thinking that that’s what they have to compete with.
Not true at all.
Oh, sure, knowledge and experience help. But, if your goal is to profit… they are definitely not a requirement.
Let’s look at how to profit without being an expert.
The first thing you need to know is that expertise doesn’t actually matter all that much. It’s overrated.
There’s something way more powerful.
Authority.
Authority is very different from expertise. Authority is the aura of trust, respect and influence a person has, rather than just their level of knowledge.
And this is something anyone can gain, which is why you see celebrities with massive followings, who have absolutely nothing of logical value to give them.
Unlike knowledge and experience, which comes with a lot of time, authority can be gained through charisma, entertainment, trust, relatability, storytelling and more.
In the beginning you have nothing else but you. Your story. Your life experiences. Your unique worldview.
And that is far more powerful than you believe.
Think about the friends you look to for advice. That's exactly the trust we aim to build for you and your business.
How do you do that?
Start by watching this training:
To Your Success!
Steve.
Master Online Entrepreneur
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