I've seen so many entrepreneurs and small businesses who knock it out of the park on their first try.
Everything comes together through combination of luck and fortuitous events. They build a business that's really, really successful, and because those things came together, they never had to struggle.
They never learned or went through the pain points, and they build very, very brittle or fragile business models.
Because why build secondary revenue streams? Why build secondary traffic streams? Why build alternating revenue streams? Why try to increase, increase the value of your business where everything's going right?
There's someone I know who hit it out of the park on their very first try 100% because of luck. When I look at their business model, they do so many things wrong.
They never improve their copy. Their websites look terrible. Their conversion rates are not very good. They don't have upsells.
If they took the time to improve their business, there were two or three X their revenue with just a little bit of work, but they don't do it because things are working and what's going to happen.
A competitor will see everything they're doing and do it 10% better and say to all their customers, "Hey, we can give you the same experience for 10% cheaper and he'll be out of business."
How do I know that will happen? I've been doing this for 10+ years.
I know someone else, young entrepreneur, built a business on a Facebook page with making $1,000 a day right out the gate, $360,000 a year straight out of high school, decided not to go to college and instead began traveling the world.
I ran into him when he was with some friends of mine in Thailand, and while we were hanging out one day he was rich and the next day he was broke.
His Facebook deleted his page and he had no idea what to do. Several years later, he's still back home living with his parents.
When we have success without failure, without struggle, we don't know what to do.
It's hard to break through the struggle and start to build a business. When you have failures on the way up, it's a thousand times harder if your first one knocks into the park and then you have to go back to zero, because now it's baffling because you've felt that success.
It's very, very hard to struggle. When you've never had to struggle before and you've had success, you go, I didn't have to struggle last time. What ups are this time?
So when you have those failures on the way up, when you have those struggles, when things are tough, when you don't hit your numbers, those are good things.
I always used to hate when my parents would tell me something was building character. I always knew that if it built character, I meant I wouldn't like it and it probably hurt and I would enjoy it.
Unfortunately, it's true now that I'm a dad, I know that the lessons that hurt the most teachers the most.
We learned more from the fights we lose than the fights we win. Pain is the teacher. So don't be afraid of failures, struggles, strife, and pain.
They're going to make you stronger and they're going to mean that when you do succeed, your business is far less likely to fail. So short term failures lead to long-term successes.
To Your Success!
Steve.
Master Online Entrepreneur
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