Sunday, 13 June 2021

All Businesses go Through Rocky Times...

What we see from the outside of most businesses is all perception.


My favourite quote from Sun Tzu is that all warfare is based on deception, and I believe that all marketing or all business is based on perception.


That's my core tenant of belief. It's what you project into the world.


The last thing that a business who's in trouble will do is project their failures because then then their failures become real.


But as long as they project success and competence and other people will believe in them, but think about how many apps that sold for millions of dollars and then disappeared.


I was always fascinated by the social network Vine.


Vine was a really simple premise. You could only shoot videos and they can only be seven seconds long. I never watched a single video on vine, but I watched a collection of vine videos from a comedian on YouTube once and had all these seven second clips.


I was interested to see how could someone be fast and funny and some would be really funny in the seven second clips and it turns out the answer was yes.


It was really, really funny and fascinating, but what happened to vine?


Twitter bought them and then what did Twitter do? Shut it down because they ran into the ground.


So you could look at that business as a massive success or massive failure.


Look at Yahoo, another fascinating story. They were once the kings of the internet, the homepage that everyone saved as their homepage long before Google stepped on the scene... and then they began to make weird and terrible acquisitions.


They paid $1 billion for Tumbler - the blogging platform for people without money.


There's no better way to describe it.


If you want to read blog posts about tweens who are convinced they're a cat in a human's body, Tumbler is where you go.


There's a massive culture of people who love tumbler, but there's no advertising on tumbler. People on tumbler don't have any money cause they're mostly 12 year olds.


And while they had a massive audience and massive traffic because of that acquisition, Yahoo no longer exists as a business even though they had positive marketing divisions, they got destroyed by that failure.


So businesses that we can perceive as valuable, like tumbler can turn out to be worthless. And it means that you're perceptive of other people's businesses. It's mostly wrong.


I know a lot of people who post pictures of themselves in front of rented cars. You can rent just about any car in the world for under $2,000 for a day. If you want to do a photo shoot with $1 million supercar, it's doable.


It's not even that hard to do. You just type in the name of whatever city you're in, luxury car or super car rentals, and that's the price to drive, right? If you're not even gonna drive it, you can probably get a better price if you're just doing a photo shoot.


Whether your business is big or small, the person you're following is rich or struggling. It doesn't matter.


What matters is that on the path to success, there are going to be stumbles.



To Your Success!


Steve.

Master Online Entrepreneur

   

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