There are so many reasons to love Pinterest if you’re selling online (or want to).
Let me demonstrate what I mean.
Have you ever made a grocery shopping list?
Of course you have. Now, when you make a list, how many of those items did you actually buy?
If you're like me, you probably get every item listed - and a few impulse purchases from the candy aisle ;-)
A shopping list signals one thing, which is also the biggest reason you'll want to get traffic from Pinterest.
1. Intent To Buy
48% of Pinterest users log on because they want to buy something.
There is no other social network that comes close to being full of people who are ready to buy.
The closest competitor is Facebook at 14%.
That means that Pinterest has 3X the buyers of its closest competitor.
Oh, by the way, Pinterest users’ average order value is $50, by far the highest amount for any social network.
Trust me, your online success becomes so much easier when your products get in front of people who go in with the mindset of "I'm ready to buy the thing that will help me accomplish the goal or solve my problem".
That’s one of the main reasons you’ll want to watch this webinar… you’ll see how easy it is to tap into buyers’ intent in a VERY beginner-friendly way:
2. Pinterest Users Have Money
49% of the users on Pinterest earn more than $100,000 a year.
Buying intent matters not - if the people on the platform don’t have the money to make the purchase… but that’s not the case on Pinterest.
Importantly, many are looking to buy AND have the money to make it happen.
3. 80% Of All Pins Are Repins
On every other social network, people are vying to post the best content and hope that it gets shared.
Pinterest flips this on its head as, instead of trying to create the best content and posts, the majority of Pinterest users concentrate on sharing to their boards the best content that already exists on the platform - and that content can be created by YOU!
What this has led to is that, while a post on Facebook, Twitter or LinkedIn may be popular for a day or two… a Pinterest pin can be reposted for years.
In fact, our presenters have several pins that were created 6 and 7 years ago and that still get shared on Pinterest and continue to send traffic to their website to this day.
The good news is that you don’t need great design skills to make these pins.
In fact, our presenter's preferred way to create pins is to use Microsoft Word, and his pins have been repinned millions of times and driven hundreds of thousands of free visitors to his site.
They shared what these pins look like, the software they used to create them and how to upload your pins the right way to Pinterest, so you can start generating free targeted traffic to your website by the end of the webinar.
You can watch the training now right here:
To Your Success!
Steve.
Master Online Entrepreneur
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