We all know we should focus on a number of ways to drive more traffic to our pages no matter what we’re selling, but my top three have always been:
- YouTube Videos
- Facebook Ads
- Instagram Posts
I’ve yet to spend any money growing my Instagram Account and yet every day I have people following, engaging, signing up through the link in my bio, and most importantly - making purchases.
So today I want to offer eight ways to improve your Instagram Account organically and drive more traffic to your Email List / Products.
Here we go:
1 Make Your Name SEO Friendly
Keep your username whatever you’d like, but when it comes to your NAME (the bold text right above your bio, change it to something that clearly describes the goal of your page:
- Affiliate Marketing Tips
- BBQ Aficionado
- Retirement Income Strategies
...whatever describes you BEST.
2 Keep Your Bio Short, Sweet, & Precise
Don’t feel the need to overload it with emojis or give yourself a dozen titles:
“I help complete beginners make money online through affiliate marketing.”
3 Use a Preset Filter On Your Photos
This will help you keep your page consistent without overthinking it when it comes time to post. Use VSCO or the Lightroom App.
4 Canva is Your Friend!
Inspirational Quotes and posts are doing well on Instagram. Hop over to Canva and check out their premade templates and plug your favourite quotes in. If you don’t have design experience or a background in graphics, you’re going to love the simplicity of Canva.
5 Use Your Face, Not Your Logo
Trust me, you’ll be happy you kept your “person” front and centre when you begin to grow. Many brands are not trying to make the switch to get outside of their logo so get your profile off to a good start!
6 Don’t Use Super-Long Links in Your Bio
A simple tool like Build Redirects or Bit.ly will go a long way and make your link look professional and well planned.
7 GeoTags on All Posts
It’s not easy to gain a ton of traffic for high volume keywords these days on Instagram but geotagging will always be in fashion as the folks in your area tend to seek out content from their location. Capitalise on that and get that low-hanging fruit.
8 Engage with Your Audience Daily
Respond to every comment, DM, and even check out the people who’ve liked your posts. If you don’t have a lot of traction here, do that on other accounts that are similar to yours. Many big accounts don’t have the time to answer all of the questions underneath their posts so this is a chance for YOU to provide some value there and get some traction.
Alright, I hope these tips help you with your Instagram Accounts today.
Remember that small & daily actions compound over-time.
To Your Success!
Steve.
Master Online Entrepreneur
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