First of all, why even find a niche…
When you’re promoting any offer, it’s tempting to think that our niche is simple “make money online.”
But that’s not quite right…
Let me explain.
There’s an old proverb that says, “when you speak to EVERYONE, you speak to NO ONE.”
And let’s be honest, making money online can apply to pretty much everyone.
I mean, who WOULDN’T want to do that, right?
So to truly find your niche, you want to identify your target audience WITHIN the “make money online space.”
For example:
Do you want to speak to retirees looking to provide financial security for their grandchildren?
Do you want to market to young entrepreneurs looking for a great way to launch an online business?
Do you want to speak to the father or mother who’s grinding their way through their 9-5, searching for a side hustle that will eventually take over their salary?
Or how about the stay-at-home mom or dad seeking a side income in their spare time?
As you begin scaling, these audiences require different landing pages, ad copy, email follow-ups, and messaging that speaks DIRECTLY to them and their situation.
Now, if you’re just getting started, it’s 100% OK to stay quite broad.
But if you’ve made sales, your funnel is set up, and you’re ready to scale - finding your target audience within your niche, and identifying the group of people YOU want to speak to is how to make that happen.
Once you know your target audience, the next question is:
How do you speak to them?
In other words...
What do we say, what do we focus on, what messaging will we use?
That’s where my Carrot & Stick Strategy comes in handy.
Carrot = The Ultimate Benefit They’ll Receive from Your Product
Stick = The BIG Pain Point They Hope to Avoid
So if your audience is young entrepreneurs looking for a way to launch an online business…
The Carrot (or Ultimate Benefit) might be:
-Launch a business with little startup cost
-Promote world-class products as an affiliate
...etc.
While the Stick (or Pain Point they’re Avoiding) could be:
-Avoid the 9-5 work life
-No need to create your own products or services
...etc.
Now, remember these are just examples.
I want you to begin thinking what audience YOU want to talk to, and what is important to THEM.
For Moms and Dads, the “Carrot” may be the ability to spend more time with family.
While the “Stick” may be avoiding missing another soccer game or birthday party because they were stuck at work.
For Retirees, the “Carrot” may be that they can pass on a financial legacy to their family.
While the “Stick” is avoiding putting their investment into a volatile stock market!
Again, these are just examples.
It’s up to you to find who you want to speak to, and what they value or fear.
And while this should go without saying...
Always make sure you can back up ANYTHING you say in your marketing. Honesty above all!
Alright, that’s enough for today.
If you truly work towards what I’m teaching in today’s lesson, you’ll have AMPLE homework to think through as you continue in your journey.
So let's recap:
1) If you’re just getting started, it’s OK to keep your target relatively broad.
2) If you’ve made a few sales and you’re ready to scale, begin thinking about who YOU want to speak to in your niche… How old are they? Where are they in life? Why would THEY want a program like your offer.
3) Base your messaging around the “Carrot & Stick Strategy.” What is the Carrot or Ultimate Benefit? What is the Stick or the Pain Point they want to avoid? Begin to build your messaging around those points.
Building a business around your niche is ultimately how you scale your affiliate business.
Have a great day!
To Your Success!
Steve.
Master Online Entrepreneur
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