The Two Most Powerful Words in Advertising

Can you guess what they are?

Often, we jump to NEW or FREE…

And while we use those words in our advertising, they are not the most important.

In fact, the most important words in advertising aren’t even words we use in our ads, but the ideas they represent.

The two most important words?

REASON WHY.

And for sake of keeping with the theme, here’s the “reason why.”

When you need to prove your product is BETTER...

Or why someone should JOIN…

Or why your readers should TRUST YOU…

You cannot simply assume that they believe your product is better, or that it’s imperative they act quickly, or even that you are a trustworthy source.

No, you need to give them the REASON WHY for all of the above.

Every piece of content I write gives someone that Reason Why, even if I don’t use those words…

Let me give an example using some popular ads or articles

-The #1 Alternative to an Amazon Store

(This ad gives the reason why you should choose affiliate marketing over Amazon FBA)

-Copy+Paste My Funnels to Use as Your Own

(This ad gives the reason why you could promote others' products instead of trying to build your own)

-What I Would Do if I Had to Start All Over

(This ad gives the reason why someone would trust my advice in general)

This type of marketing is seen even in some of the biggest brands…

When Juicy Juice makes the bold claim they’re made with 100% Juice, their reason why is health and taste.

When Kleenex Towels shares that their product is two layers thick, their reason why is a superior clean-up.

Even when you’re offering a sale, giving a reason why helps move the reader to purchase.

Compare the following:

Join my program for an insane value at $7…

vs

This program is only $7 because I believe that high-level digital marketing training should be affordable to anyone.

Your reason why provides context, validity, and builds trust with your readers.

So the next email you write, every time you make a claim, ask yourself:

“What’s the reason why behind what I’m sharing?”

If you’re emphasizing the low price - give your reason why.

If you’re touting that your program can be done from your laptop - give your reason why that’s valuable.

If you’re excited about how your business can be built on the side of your current full-time job - give your reason why someone would want to know that.

This will help you be a better advertisers whether you’re writing Facebook ads, emails, filming YouTube videos, or simply telling someone about your offer in person.

I hope you’ve found today’s lesson valuable and will apply it THIS WEEK in your marketing.

Have a great day!

To Your Success!

Steve.

Master Online Entrepreneur