If you’ve struggled with figuring out what exactly it is you should be doing online to get some money rolling in… know you’re not alone. I can’t begin to tell you how many days, nights, and afternoon car rides I’ve spent thinking about stuff like…
Should I sell physical products on Amazon - or should it be Etsy or my own Shopify store? Should I dropship or should I source my own products from somewhere?
Or perhaps my fortune will be made creating information products? If that’s the case, should I go with something I’m good at or something that I know there’s demand for?
Perhaps my fortune will be made in providing services to other people? If I go that route, what’s the service I should provide, how much should I charge, and how do I find clients?
And so on and so forth.
I have an answer for you. You might not expect it or even like it, but it’s the truth.
Are you ready?
Here it is.
All of the above.
You see, in this day and age, especially if you’re building your legacy through an online business, it’s all interconnected - physical products feed digital ones, information products feed physical products, there’s services, there’s teaching, and so on and so forth.
I don’t know if you remember the Dollar Shave Club, but it went from an interesting startup, selling simple stuff from razorblades to grooming products (physical products!) with quirky ads (information marketing!), to being bought by Unilever for a reported $1 billion in cash. Oh, and they offered a service, too - a delivery of full-size products of your choice a few times per year.
So am I saying that you should master physical products, information products, conversions, marketing, services, traffic, etc. all on your own? Not really… it would be pretty impossible.
There are going to be a few things which you’re better at than the rest… things that come easier for you than they do for most people. That’s where you focus your efforts. And find ways to get the rest done by outsourcing or partnering.
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