Ever wonder how these successful marketers pump out their ads?
Maybe you’ve seen Facebook Ads, a few emails, a Youtube Ad and a few organic posts from the same person all in 24 hours and think, “How do they crank out so much content?!"
The simple answer?
They cheat!
The long answer?
They use formulas to help them write their scripts.
Whether it’s a Facebook Post or a YouTube Video, they use the same principle time and time again to make sure they’re writing the best quality posts that make the most possible sales.
Ready to learn the formula?
It’s an oooooooold strategy known as AIDA - but as you might guess, knowing the formula is only half the battle.
Let’s walk through each together and I’m confident you’ll be one step closer to pumping out high converting copy as well.
A = Attention
Attention is the headline, image, or first few seconds of your video.
Most marketers just tell you to do whatever it takes to get the attention right out the gate but what I’ve found is that not all attention is good attention.
You want to excite and intrigue, not just everyone, but your ideal customers.
So, it’s important to know, what gets YOUR ideal customer’s attention?
For example, do some research and you may find a lot of your ideal customers are exploring Amazon FBA stores. So make an ad around that to get their attention and show them a better method. It works!
I = Interest
So now you have their attention. It’s time to KEEP IT. Keeping your customer’s interest is all about focusing on the main feature or benefit your customers will receive WITHOUT experiencing one of their biggest pain points.
For example, how about some software that allows people to “build websites that make money WITHOUT complicated tech or learning how to code”?
That’s just an example, your job is to come up with your own angles that best meet the needs of your customer.
D = Desire
Here’s where we use testimonials or stories of people who have transformed their lives or gained results from using the product. Remember, results don’t have to be that you or someone you know became a millionaire… In fact, the more realistic the better… share your journey of making your first sale online!
A = Action
Soooo many marketers miss this. They spend a great deal of time crafting the perfect ad, only to forget asking for the sale! Action is telling your customer it’s time to make a move! Don’t miss out! This is a great opportunity that won’t be around forever!
Alright, that sums up the basics of AIDA… Use this formula to write any ad and you’ll be a step ahead of the competition.
To Your Success!
Steve
Master Online Entrepreneur
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