All
of us sometimes feel like we’re not able to get anything done. Like the world
is out to distract us at any cost from doing what matters… to distract our
attention from the needle-moving tasks and direct it towards the trivialities
of life.
For
example, when I sat down to write this post, my phone notified me that I have
a new email. Then, a dog across the street went nuts… probably a squirrel or
something. Then, there was a Facebook notification. Then, the doorbell rang —
the neighbors wanted to know if I had seen their cat.
I
wasn’t worried too much. After all, I had plenty of time to write a post —
this post.
Big
mistake.
An
hour later, I was nowhere closer to done.
That’s
it, I said to myself.
Time
to pull out the big guns.
I
made sure I charged my laptop. I put away my charger. Phone on silent. I put on
my noise cancelling headphones and launched an instrumental movie soundtrack on
Spotify. And I got to work on all the projects I had that I knew were in the
needle-moving category - meaning, they would create a noticeable improvement in
my business and move me closer to my goals.
I
knew I had about 4-5 hours to get things done before my laptop would run out of
juice.
And
I had a list of 4 needle-moving activities that absolutely had to be done.
Guess
what happened?
I
was able to work with insane focus and speed - because I had a deadline,
because I knew that I’d be done in 4-5 hours and if I finished the
needle-moving activities, I would basically be able to take the rest of the day
off if I wanted to.
Here’s
why this works.
1)
Anything worth doing is worth having a deadline for. The Parkinson’s Law states
that tasks expand to fill the allotted time. In other words if you have a week
to write an email, you will take a week. If you have 30 minutes, well guess
what - it will take you 30 minutes.
If
you only have 4-5 hours to work with, then you have to plan your time very
carefully so you do not waste any of it.
2)
However, even more important is the 4-5 hour limit. First of all, the 8 hour
day is not suited to knowledge work at all. 99% of people probably can do 3-4
hours of “deep work” - like writing, designing, coding, etc. 5 hours if they’re
extraordinary. This approach lets you focus the energy you have available for
deep work and get things done - instead of diluting your focus on social media,
etc.
Now,
it just so happens that my laptop’s battery lasts just the perfect amount of
time. It might be different for you. You might have one of those fancy
ultrabooks that go for an entire day… or you might have a desktop computer. So
you might have to figure something else out. Like, just put a timer on your
phone for 4 hours and 30 minutes, and put your phone somewhere out of your
reach.
Let
me know what your productivity tricks are!
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