Friday, 26 February 2021

Why I LOVE Promoting Software

You may have noticed that one of the favourite things I recommend promoting is software.


Sure, there are plenty of other products to promote, from Online Courses to eCommerce products. 


But I want to do my best to set you up for success as affiliate marketers and there’s no better place to begin than with software.



...and many others that not specifically listed but you can find by Googling “software affiliate programs.” 


The reason for this is simple but worth listing out in case you yourself are curious, and also as a way to help teach this to your personal subscribers and students.


So here are my top reasons why I LOVE Software Affiliate Marketing.


Reason #1: Recurring Commissions from One Sale


Unlike Online Courses or eCommerce products where you typically only earn from the initial sale, most software companies offer a lifetime commission rate.


This means, if someone becomes a customer, you will earn on everything they purchase for the lifetime of their patronage. 


This, I believe is truly passive income…


You have the ability to continue earning from the sale of a customer without having to “resell” anything. 


Reason #2: The Software Market is Rarely Saturated


I know sometimes it feels like everyone already has this or that, but that’s typically because we find ourselves marketing to the same groups of people. 


When you begin to find your niche, you’ll discover that there is a world of people who have never heard of this software before…


Sure, many Digital Marketers are familiar with some of these tools…


But compare ClickFunnels 70K users with Wix or Weebly’s 2M! 


That means there is a blue ocean of opportunity when you begin to find people who would never know these software are their solutions.


Reason #3: Customer Support


Most software companies simply cannot afford to “go light” on their customer support. It’s the backbone of their business and many (like GetResponse) offer 24/7 LIVE Chat services. 


Their chief interest is keeping your customers around as long as possible so they do whatever it takes. 


If your student or subscriber has a question about how to use the software, there’s often an answer within the general website or you can direct them to customer support. 


Again, while this isn’t 100% hands-free, it’s quite passive.


Reason #4: Multiple Niches


My main focus is specifically on Digital Marketing software, but that’s certainly not the only type out there.


There’s plenty of software promoting health, wealth, and happiness with affiliate links you can use to promote them. 


If you decide to do a niche outside of what Digital Marketing, you’ll still be able to find plenty of software to promote.


Reason #5: Professionally Designed Sales Funnels


I’ll be honest, sometimes I look at the courses, sales pages, eCom products on ClickBank or JVZOO and think, “these don’t look as professional as I’d like.”


Well, that’s typically not a problem with software. Again, these are massive companies so they are always testing their websites, sales pages, and funnels. 


You can be proud to promote quality software.


Reason #6: Instant Approval 


While I can't say this is a 100% guarantee, as the affiliate industry is growing, it can be more difficult to get approved for certain affiliate and CPA offers.


However, I’ve consistently found that software has a low barrier of entry, so if you’re a complete beginner, the chances are you’ll be able to find a handful of software products that will accept you as an affiliate, ASAP.


Alright , well while I’m sure I can think of more those were the just the top that came to my mind.


If you’ve been on the fence about promoting software, I hope this update encourages you to give a second look.


And if you’re already all in, feel free to use this content to help inform and instruct your subscribers of the beauty of promoting software to grow your affiliate business.


Have a great day!



To Your Success!


Steve.

Master Online Entrepreneur

   

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