Attract Buyers With My ‘Unique Solution’ Strategy

Ever wonder why some ads, promos, or emails attract buyers while others only attract tire-kickers that click without taking action?

It’s because of a concept we call “Pre-framing.”

See, when you pre-frame your customer, you’re attracting the right people to your content, while repelling the wrong type of person.

To use an example, think about how some luxury brands market their products like Rolls Royce, Rolex, Louis Vuitton, even American Express…

They don’t try to be a product for everyone. Their marketing intentionally attracts a certain individual or avatar. 

So when a customer goes to purchase a Rolls, the marketing has already pre-framed them. They believe they’re a right fit for the car even before they’ve arrived at the dealership. 

It’s important that we use this type of “pre-framing” in our advertising.

We do this by discovering our ‘Unique Selling Solution.’

A Unique Selling Solution is just a fancy term that identifies what makes your offer different from every other offer out there?

This may sound complicated but it’s actually very simple and once you do this exercise below you’ll be writing high-converting ads, emails, or any type of content with ease and clarity. 

Step #1: Discover What Problem You Want to Solve in Your Customer’s Lives

• Do you want to help people develop a side hustle while still working their 9-5?
• Do you want to teach Digital Marketers how they can become their own clients with Affiliate Marketing?
• Do you want to help seniors build an income as they head into retirement?

Once you know what problem you want to solve, you can move on to Step #2.

Step #2: What Makes Your Product unique (faster, better, easier) than what’s out there on the market? 

This should be the core of your ad or you won’t stand out in the crowd.

So let’s make this practical…

Instead of saying:

[Step 1] “Everyone wants to make more money! Learn how to make $100-$200 a day online with only your laptop and a wifi connection…

[Step 2] Grab my course because it's the best way to earn an extra income whether you’re doing it as a side hustle or want to earn a full-time living.”

Those sounds pretty bland, don’t they? They try to speak to everyone and end up speaking to no one. What’s worse, the people you do attract won’t be in the right frame of mind (pre-framed) to make a purchase.

Now, let’s apply what we learned above and see if we can spice this up a bit:

[Step 1] Marketing Software is one of the fastest growing industries but even if you had a great idea, the costs to create, maintain, and promote one requires some serious investment…

[Step 2] But what if I told you there was a back door method that allowed you to partner with world-class software, and collect a commission every time you promote them instead of creating your own? 

Now, I’m speaking to one person and their pain-point. I’m talking specifically to someone who’d love to build their own marketing software as a way to earn additional income but wouldn’t be able to afford creating one themselves…

Then, I’m providing a unique solution where they can partner with existing software and earn money simply from promoting them throughout their training.

Even though I’m narrowing the audience down much more tightly than in the first example, because I’ve pre-framed my customer well, I’m much more likely to attract actual buyers than someone who just wants to make more money and will click on just about anything.

So my challenge for you this week is to conduct this exercise.

Think through:

Step #1: What specific pain point or person do you want to speak to in your marketing? WHO do you want to help

Step #2: What is your Unique Solution to help them solve their problems? What makes your solution better, faster, stronger than the competition.

Remember, we could all be promoting the same course but speaking to thousands of different pain points, and offering thousands of unique solutions to problems.

Alright, that’s all for today. Even if you aren’t promoting your own course remember, these core concepts apply to ANY type of marketing…

Whether you’re promoting e-commerce products, or as an affiliate for another product.

Whatever it is, find the problem or person you want to help, then discover your unique selling solution. You’ll attract far more buyers this way.

All the best!

To Your Success!

Steve.

Master Online Entrepreneur