Monday, 4 May 2020
Sunday, 3 May 2020
The World of Duplicate Content - Use of a Filter
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.
To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.
Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.
When a search engine sends out spiders the filters leave out or sieve:
• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.
• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.
• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.
• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.
• Pages that are not duplicates but contain the same core material written by different people.
To get the better of filters you need to:
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.
Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.
When a search engine sends out spiders the filters leave out or sieve:
• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.
• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.
• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.
• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.
• Pages that are not duplicates but contain the same core material written by different people.
To get the better of filters you need to:
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
Author Bio
Aaron Brooks is a freelance writer for http://www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier REVENUE SHARING Discussion Forum Site http://www.1888discuss.com
Aaron Brooks is a freelance writer for http://www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier REVENUE SHARING Discussion Forum Site http://www.1888discuss.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Saturday, 2 May 2020
A guide to good Search Engine Optimisation (SEO) tips
Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.
1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.
2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.
3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.
4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.
5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.
6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.
7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.
8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..
9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.
10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.
In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.
1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.
2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.
3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.
4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.
5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.
6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.
7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.
8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..
9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.
10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.
In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.
Author Bio
Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.
Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.
Article Source: http://www.ArticleGeek.com - Free Website Content
Friday, 1 May 2020
While Planning or Designing a Website wear the Shoes of a Crawl Spider
The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.
The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.
• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.
• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.
• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.
• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.
Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.
A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.
What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.
Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.
When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.
The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.
• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.
• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.
• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.
• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.
Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.
A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.
What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.
Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.
When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.
Author Bio
Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier Web Directory site http://www.1866webdirectory.com
Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier Web Directory site http://www.1866webdirectory.com
Article Source: http://www.ArticleGeek.com - Free Website Content
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