Ebook Review: AdSense Confessions, How to Earn Google AdSense Income

By: Robin Henry

When you load a site into your browser and see small advertisement blocks here and there with "Ads by Google" appearing nearby, you probably know that when you click on them, someone receives a credit for payment under Google's AdSense program. AdSense is a pay-per-click (PPC) scheme that benefits marketers, buyers and the webmasters who display advertisements on their sites. By bringing together a buyer looking for specific products or services (by entering a term or terms in a search engine), sellers of those products and services and encouraging webmasters to provide the medium by which this happens (their sites), everyone in the equation benefits. It's a truly win-win situation and a brilliant concept.

Because I use AdSense advertisements on my site, but have not yet optimised my income from them, I have been researching ways to do so. I knew that some people were making quite reasonable supplementary incomes from Google AdSense and that it has the potential to add more significantly to my income if I could find out how it's done. Like everyone else, I want a bigger share of the pie.

During my research I found Codrut Turcann's ebook, "AdSense Confessions" which promises to tell you ... How 9 Average People, Not Gurus, Cracked The Code To AdSense Income Boosting And How You Can Copy Their Money-Making Tactics! Plus... Discover How You Can Quickly Catapult Your AdSense Earnings By 450% Or More Using A Powerful, No-Fail Marketing Arsenal.

What's in this ebook?

"AdSense Confessions" consists of 101 pages detailing the success stories of nine people who have, to varying degrees, mastered AdSense sufficiently to earn regular incomes. Each from a different perspective tells his or her story about how they came to AdSense, tested, retested and eventually mastered AdSense to realise a greater income. One or two are still working on improvements to the AdSense aspects of their businesses to earn even greaterlevels of income.

As everyone knows, duplicating the models successfully used by others is a shortcut to success ... medical practitioners use it daily, so do marketers. There is every reason to believe that if you follow the proven methods used by the nine people whose stories are told in this ebook, you will have a similar degree of success. Interestingly, the nine contributors do not only discuss AdSense, they also discuss matters such as search engine optimization, keywords, web design, link management etc, all of which is good advice and makes this ebook even more useful. Evidence of earnings is provided as are numbers of examples of sites with AdSense adverts showing successful placement of AdSense ads.

Although most of the content confirms what I already know, for someone new to Internet marketing, web design or using Google AdSense, Codrut's ebook will save them a lot of time and effort in getting to the income earning stage.

Is it value for money?

The price for "AdSense Secrets" is $69.97 USD and it is downloaded almost immediately. Included in that price are the following bonuses:

Ebook, "101 Quick Tips to Increase AdSense Income in 30 Days"
FREE Profit-Pulling AdSense Site Critique and One-On-One Support By E-mail - Anytime You Need Help or Have An AdSense-Related Problem!
"AdSense Profit Shortcuts" - Monthly eLetter
A mystery bonus (value not known)

Value for money is a personal thing depending on so many variables that I can't answer that question for you. What I can say is that I find $69.97 quite a steep price (especially given the Australian exchange rate which knocks me about). However, if you can use the bonuses, especially bonus two of a free AdSense critique, it could represent value for money. The free critique and one-on-one support could be worth thousands ... if you make sure you use it.

Also, there are numbers of links within the text that lead to free utility programs etc that add value to your purchase.

And the Negatives?

In my opinion the only negatives are that the ebook isn't as professionally presented as it could be (given the price) and that the downloading process is convoluted. Having said that, if you are looking for content and don't care if the format and layout is ordinary, then presentation of the ebook won't matter. As for the downloading, it involves completing a subscription box and sending an email from a post-payment page to retrieve a link to another page from which the downloads can be made. But before the final download step, one has to confirm the email details. All of this could be prevented if the download page presented immediately after purchase.

Conclusion

If you want to learn how to establish or increase an AdSense PPC stream of income, this book certainly delivers the goods and will give you a good start.

There are dozens of things you can do today to generate income almost immediately. Add to that the bonuses, especially the one-on-one support and you will be well on your way to joining those of us who earn income from AdSense for doing nothing but placing links on our sites.

I've already begun to improve some of my AdSense strategies and will be monitoring income increase throughout the next three months at which time I'll write an article detailing my findings. Watch this space!

Author Bio
Robin Henry is an educator, human resources specialist and Internet entrepreneur. He helps small and home-based businesses and individuals improve performance by applying smart technology and processes and developing personally. He runs his business Desert Wave Enterprises from his home base at Alice Springs in Central Australia, although at present he is working in the United Arab Emirates. To find out more about "AdSense Confessions", please go here: www.adsenseconfessions.com/discount.html

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7 Free Tools to Rank #1 in Google | SEO Optimization Techniques to Skyrocket Your Rankings

How to Get Higher Google Rankings in 2020 [New Checklist]

How Search Engines Work

By: David Tang

A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching.

Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider) - an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed. Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user comes to the search engine and makes a query, typically by giving keywords, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

Most web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the controversial practice of allowing advertisers to pay money to have their listings ranked higher in search results.

The vast majority of search engines are run by private companies using proprietary algorithms and closed databases, the most popular currently being Google, MSN Search, and Yahoo! Search. However, Open source search engine technology does exist, such as Dig, Nutch, Senas, Egothor, OpenFTS, DataparkSearch and many others.

Author Bio
David is the leader of a software development team, who developed many types of automation software. One of them is www.ArticlePostRobot.com, the software which can post articles to hundreds of article sites and mail lists automatically. Demo is available upon request at help(at)articlepostrobot.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Should I Do SEO or Ads for My Business?

Impending Changes in the SEO world

By: Jeremy Knauff

The sky isn't falling chicken little, but your traffic may be in the near future.

There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the "little guy trying harder" appeal that once helped to create a great deal of it's public support.

Many users don't really care which search engine they use as long as they are getting the results that they're looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:

• People want relevant and timely results. If Google continues to delay newer web sites and web pages from ranking for applicable terms, users will go elsewhere to find more up to date results.

• Many web site owners using Google AdSense will begin switching over to competing services from Yahoo and MSN - which they are likely getting traffic from. Since the ads are a source of revenue for these web site owners, they are going to deal with the search engines that are helping them make more money.

• Many web site owners will remove the Google site-search from their web sites since they aren't getting traffic from Google.

• Web savvy people are often asked for advice from those who are not as proficient with computers. It won't take too many bitter web site owners telling these people to use a competing search engine before Google starts to see the effects in their bottom line.

• Microsoft has been developing Windows Vista (www.microsoft.com/windowsvista/default.aspx), in fact, the beta version has already been released. Microsoft will put a serious dent in Google's business with this because they have built a handy little search box right into the operating system.

For those of us that are forward thinking enough to prepare for this shift, the next six to eighteen months should be very rewarding. For everyone else (especially those relying entirely on traffic from Google) it will be somewhat like riding off the edge of a cliff in a Mini Cooper. So, what can be done to prepare?

• Diversify your internet marketing strategy. Search engine optimization (www.wildfiremarketinggroup.com/search-engine-optimization.php) should only be a fragment of your internet marketing. For starters, you could consider advertising on other relevant web sites, utilizing a pay-per-click campaign and publishing articles on other web sites.

• Plan for the adoption of new technology. Blogs are here to stay and RSS is taking hold. Stay on top of new and innovative ways to use technology to multiply the effectiveness of your search engine optimization campaign. You can get a general idea of what technologies to look at by staying up to date with the advances in operating systems, browsers and related software and hardware.

• Avoid using spam techniques to improve your ranking, such as hidden text, keyword stuffing, or link spamming. Most of these questionable techniques don't work and those that do don't work well - and you risk having your web site banned.

• Update your web site on a regular basis. A web site that is constantly growing is viewed by the search engines as more important, a side benefit is that by generating useful content other web site owners will have a reason to link to your web site.

Author Bio
For more marketing tips, vist Wildfire Marketing Group's marketing tips blog.

Article Source: http://www.ArticleGeek.com - Free Website Content

The SEO ranking factor you MUST master to rank in Google

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

Advanced Step-By-Step SEO Tutorial (2020)

AdWords Tips: All About Keywords

By: Ryan Cole

As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!

Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.

But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)

But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.

Author Bio
Ryan Cole runs The Internet Marketing Blog, a free resource for those who need help with Google AdWords, affiliate marketing, SEO, PPC, or any other online marketing topics. Visit for more info on keywords, WordTracker, and Google AdWords.

Article Source: http://www.ArticleGeek.com - Free Website Content

The Complete Guide to SEO in 2019 (Full Webinar)

SEO for startups in under 10 minutes

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

3 Tips to Driving More Visitors Back to Your Website

7 Untapped Traffic Sources For Marketing Your Website

How to Get Traffic to Your Website FAST

How to Raise Your Rankings in Search Engines - Basic SEO

By: Duane Jacobson

I don't know how many times I've been asked. "Many People ask How do I get traffic to my website?"

To best discuss this topic I should break this down into categories

1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Advoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn.

Author Bio
For more information please goto: http://www.newworldproducts.com

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5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead

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Search Wars! Battle of the Major Search Engines

By: steve bis

It's pretty safe to say that anyone who has a computer has at some point or another used a search engine. Search engines are extremely useful creatures. They have had a major impact on our society, I mean its pretty amazing that you can just go type in anything you want into a search box and get back information about it in about two seconds. Before search engines came along you pretty much had to rely on going to the library to get more information. With that being said the popularity of search has created quite a huge market. The advent of paid advertising has sprung search engines into a multi-billion dollar a year industry, thus creating some pretty stiff competition. Right now we are in the midst of a major war on the internet, with the major players being Yahoo, MSN, Google, and an upcoming strong contender in Ask. So you may ask who is winning this war right now? And why? And who will take the lead in the future? One thing is for sure the reward of being the king of the search mountain will reap billions and billions of dollars annually.

So what are these top gun search engines competing over? The answer is clicks, on the paid advertisements they present every time someone uses their search engine. If you notice when you use Google for example that at the very top of the page and on the right hand side it says sponsored sites. This is where people trying to make money online pay to advertise for their company. These prices range from nickels and dimes per click, all the way up to hundreds of dollars per click, depending on the keyword. So the main objective for a search engine is to get as many people as possible using them to search the internet. Just think about it for a second, the more searches they get, the more chance of people clicking on their paid ads, which is where they make their money. Now of course not everyone is going to click on the paid ads, only a small percentage of the searches they receive ever actually make the search engine money. However, with millions of searches a day it only takes a small percentage to really make a big monetary difference.

So who are the warlords going to battle here? And who is in the lead? The three major competitors are MSN, Google, and Yahoo, and Ask is fighting its way back into the mix of things with some pretty sweet search features.

As of right now Google is in the lead, they receive somewhere in the ballpark of 80% of all search queries on the internet. Google is estimated to gross around 3 billion dollars in 2006, all from just paid advertisement. Now you may ask why is it that Google is so far ahead? Well there are a few reasons. First, Google has the most advanced algorithm, which is the mind boggling mathematical equation that ranks and lists sites depending on the keyword. Trying to understand their algorithm is extremely complicated, Google only hires absolute geniuses to work for them. Second, is the brilliance of Google.com itself, which is their homepage.

Take a look at Google's homepage, all you can do is type your keyword in the search box and hit search. There's really nothing else going on it's pretty clean cut and user friendly, with absolutely no distractions from getting people to do what they want. Which is search

Now take a look at MSN, or Yahoo's homepage. It is just jam packed with all sorts of stuff to do from playing games to reading articles about the news. This stuff is great and all, however it does distract people from typing into the search box and inevitably clicking on a paid ad putting money in their pocket. I believe this is a major part in why Google has such a gigantic lead in the volume of searches they receive compared to the other top guns. .

So I firmly believe that in this case the giant will not be taken down. Even though you see commercials for Yahoo and Ask, you know the ones with the cheesy guy screaming Yahoooo and the monkey that Ask is featuring. The bottom line is Google has the best algorithm right now and their site doesn't distract people from searching, which will yield many more search queries. Who knows though just as Google basically came from no where and took over the market, there may be a new kid on the block that will topple them. However as of now though they are the reigning champions.

Author Bio
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.

Article Source: http://www.ArticleGeek.com - Free Website Content