The Steps Before Website Traffic

By: Mike Burke

By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You're thinking that you'll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?

STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They'll always send you a certain amount of traffic if you have a high page rank.

IMPORTANT!

Your website must be 'set up' for a high page rank in the search engines and it's important to do it 'before' you submit your site for the first time. Here's the reason why:

Usually, after you submit your website to the search engines for the first time, your website will be 'spidered' fairly quickly and hopefully your site will be listed on one of the top pages.

Your website may not get 'spidered' again for months so if you make changes to optimize your site, you may not see your changes take effect for quite a while. You could be stuck on a back page, if any page at all, for a very long time.

Without getting into the mechanics of designing your website, here are the basics of setting up your website to be search engine friendly.

THE FIRST STEP is to establish the main keyword for your site. This is the word or phrase that you want people to type into the search engines to find your website. It's important to have your site focused around your main keyword.

Let's say you have a site dedicated to 'building your own home' so we'll use 'home building' as our main keyword example.

THE NEXT STEP is to create a title for your website and to place it in the 'title tag' of your site. The 'title tag' should be the first tag in the 'head' of your site and it's important because many search engines use the contents of the 'title tag' as the title of the listing. They also look for keywords in the title and your main keyword should be the first words in the title.

Generally, your title should be no more than 40 characters and, again, it should begin with your main keyword. Try to avoid using 'stop words' in your title. Stop words are transition words such as - and, but, or, for, with, etc.

Here's a possible title using our example main keyword 'home building' - Home Building - Home Construction Plans

Notice our main keyword is first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords - home construction, construction plans and home construction plans. Clever huh?

THE NEXT STEP is to create a 'keywords meta tag'. This is where you list all the keywords you want to use for your website starting with your 'main keyword'. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.

Using our example keyword 'home building' our keywords could be - home building, home construction, home building plans, home building cost, construction plans, etc.

Notice I didn't use our main keyword 'home building' twice in a row. For example - home building, home building plans, etc. Search engines might see this as spam and it could hurt your ranking.

THE NEXT STEP is to create a 'description meta tag'. This is where you describe your website and, again, you should start with your main keyword.

Keep your description to about 150 characters, use as few 'stop words' as you can and sprinkle in as many secondary keywords as possible.
Make your description interesting because search engines often use the contents in your 'description meta tag' as the description of your website in the listing.

THE NEXT STEP is to use your keywords often in the body of your website. Make sure your 'main keyword' is somewhere in the beginning and at the end of the body of your page.

It's a good idea to use your main keyword in an 'h1' tag and a few of your secondary keywords in an 'h2' tag. This tells the search engines that you put importance on your keywords.

It's also a good idea to underline your main keyword no more than once and to use bold text for your main keyword no more than once.

Although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of making that illusive first page and driving consistent website traffic to your site.

Author Bio
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising. Visit us at http://www.starttheprofits.com

Article Source: http://www.ArticleGeek.com - Free Website Content

How Search Engines Work

By: David Tang

A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching.

Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider) - an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed. Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user comes to the search engine and makes a query, typically by giving keywords, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

Most web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the controversial practice of allowing advertisers to pay money to have their listings ranked higher in search results.

The vast majority of search engines are run by private companies using proprietary algorithms and closed databases, the most popular currently being Google, MSN Search, and Yahoo! Search. However, Open source search engine technology does exist, such as Dig, Nutch, Senas, Egothor, OpenFTS, DataparkSearch and many others.

Author Bio
David is the leader of a software development team, who developed many types of automation software. One of them is www.ArticlePostRobot.com, the software which can post articles to hundreds of article sites and mail lists automatically. Demo is available upon request at help(at)articlepostrobot.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Complete Guidance to Write & Optimize Press Release

By: Allen Brown

Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, "Press Release" is the optimum method to lure people.

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords:
Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position:
Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid:
Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively:
Repeat placements of the name of your service or product to make it eminent. For example, write "Search Engine Optimization" instead of writing "SEO", this would make your product name much popular.

Draft it for Journalists/Media agencies:
The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer's interest:
You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical:
Point out real facts of your company/organization, as readers are already so scholar enough to find out 'what's true and what not'?

Make your story that includes real facts:
Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words:
Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like "The most powerful". Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology:
However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations:
Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission:
Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information:
The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network:
Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds:
Assist journalists by offering RSS feeds so that they haul to your website. Through this interested parties will know that you have relevant releases on the topic for and which they are searching for.

Publish releases often:
Try to publish press releases frequently to be recognized as a news source for news agencies such as Yahoo news and Google news.

Author Bio
Allen Brown is a freelance writer for www.1888PressRelease.com, the premier website to Submit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more. He also freelances for www.1888Articles.com.

Article Source: http://www.ArticleGeek.com - Free Website Content

AdWords Tips: All About Keywords

By: Ryan Cole

As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!

Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.

But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)

But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.

Author Bio
Ryan Cole runs The Internet Marketing Blog, a free resource for those who need help with Google AdWords, affiliate marketing, SEO, PPC, or any other online marketing topics. Visit for more info on keywords, WordTracker, and Google AdWords.

Article Source: http://www.ArticleGeek.com - Free Website Content

A Guide to successful pay per click marketing

By: stevewaganer

Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.

Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.

Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.

There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.

Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.

Author Bio
Steve Waganer has specialization in Web Marketing .He is expert in Search engine optimization, Affiliated Marketing,Pay per click marketing and Organic search engine optimization.To get his expert advice for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

Article Source: http://www.ArticleGeek.com - Free Website Content

A guide to good Search Engine Optimisation (SEO) tips

By: Craig Bucknall

Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.

1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.

6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..

9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.

Author Bio
Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.

Article Source: http://www.ArticleGeek.com - Free Website Content

While Planning or Designing a Website wear the Shoes of a Crawl Spider

By: Aaron Brooks

The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.

The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.

• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.

• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.

• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.

• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.

Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.

A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.

What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.

Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.

When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.

Author Bio
Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier Web Directory site http://www.1866webdirectory.com

Article Source: http://www.ArticleGeek.com - Free Website Content

The ROR Advantage: No Spider Discrimination!

By: Philip Nicosia

Search engine optimization is a very complex science, but at its heart is the simple rule: to format your website in such a way that spiders can immediately recognize and index its content. If they can't "see" you, you might as well not exist-and if they can't understand your code, no amount of keywords can get you in the Golden Top 20.

The problem that many website developers used to encounter was that search engines worked differently; so you could end up with a high ranking in Lycos but languish at the bottom of Google. How exactly should you optimize your site so you perform well in all search engines?

Enter ROR (short for Resources for a Resource), an independent XML format that translates your content in a way that all search engines can understand.

Think of it as a web spider's Cliff's Notes. it describes all the objects, services, discounts, images, podcasts, etc. If it's on the site, it's on the ROR feed, but in a format that's easy to process and removes all risks of skipping or ignoring a link.

ROR calls its "magic file" structured feeds, which guide search engines as they scan the text. Unlike Google Sitemaps, it's universally understood-and very easy to process. It's also more detailed. It doesn't just give a map or "table of contents", it actually summarizes what's inside. It's also been in existence far longer than Google, so its reliability has been proven by time.

Though it's been around for a long time, ROR is by no means outdated. The majority of the file formats are already available in ROR, although it is currently being updated to keep up with the growing number of website innovations. But to avoid being too unwieldy, the ROR system tries to re-use existing data structures. It boasts of being very streamlined, a strength that makes it one of the more efficient ways of indexing a site.

Usually the ROR feed is located in the directory, and is named by default ror.xml. It is possible to rename the file, and the search engines will still find it. The only thing it needs to have is a <link> tag in your main page (between the <head> and </head> tags). Another alternative is to create a smaller ror.xml file which will direct the search engines to the ROR feed. You can create this file in the ROR sitemap generator.

Author Bio
XML-Sitemaps.com has an online sitemap generator that creates XML, HTML, text and ROR sitemaps and also provides some useful SEO tools.

Article Source: http://www.ArticleGeek.com - Free Website Content

How to Drive More Website Traffic From Facebook Groups

SEO Optimization -Get Key word Density Just Right

By: Aaron Brooks

It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles.

With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.

It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :

• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.

• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.

• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.

• Be smart and spell your keywords with variations and also include plurals.

Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.

A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.

It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.

The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.

So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours.

Author Bio
Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for Submit Free Press Release site http://www.1888pressrelease.com

Article Source: http://www.ArticleGeek.com - Free Website Content

How to Raise Your Rankings in Search Engines - Basic SEO

By: Duane Jacobson

I don't know how many times I've been asked. "Many People ask How do I get traffic to my website?"

To best discuss this topic I should break this down into categories

1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Advoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn.

Author Bio
For more information please goto: http://www.newworldproducts.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Why should one use Search Engine Optimization

By: Razvan Marian Jr

It's morning and John wakes up, same as he does everyday. He starts the computer and begins checking his email and reviewing his website's stats. " $15 in Adsense and 1 sale .. good, good... but still I'd wish those were $500 and 10 sales ". He closes the stats and goes to work in order to get the payment that helps him live a good life.

Mark is also waking up, making a cup of coffee and then sitting comfortably at his laptop. He opens his website's stats and his heart starts beating a bit faster while he reads on the screen " $399 in Adsense and 5 sales last night... good, but I WANT IT BETTER" ". He closes the stats, eats a quick breakfast and then sits back again at his laptop and starts working on his websites in order to improve the stats. He doesn't need to go to work as his websites bring enough income to help him live very well.

Now the question is simple: who would you prefer to be? John or Mark? Do you like to go and work for your boss and help him make money so you can earn your living ? Or do you want to be your own boss and have your own business? Because yes, these days, having a good site IS a business. If your answer is "John" then you'd better stop reading this article and get to more serious things. But if instead you would prefer to be Mark then it may be useful to continue reading. Ok, ok but what does "having a good site" mean? I have a great design, I have great online support, great products and offers, great site functionality... but still I don't get the expected income? If you ask yourself this than take 2 minutes to think about: "Who am I receiving money from? The design? The functionality of the site? No, what really brings the money is, in fact, the traffic, the people who visit the site and order the services/products or who simply click on the Google ads."

Now that we found out that the traffic is what makes the webmaster happy, we should ask ourselves how we can get this traffic to our sites. Well, there are several methods of doing this, but nowadays, search engine optimization (SEO) is the method that brings the best targeted traffic. If you want to build a strong business which could provide you more than a decent income, than you should use SEO.

To succeed with a SEO campaign, one must follow three major steps: keywords analysis, on page SEO and off page SEO. The keywords analysis part has to be done in order to assure that you have picked the best keywords ( the ones that will get you the highest number of visitors in the shortest time ).

On page SEO is the step where changes are done directly on your site by modifying it's files. You have to sort out the titles, metatags, images, text, page structure, internal linking, proper tags and much more things related to your site. In all this process you will use the keywords you found during the keywords analysis part. This will ensure you'll have a well optimized site focused on those keywords.

Last but not least, off page SEO - considered by all the great SEO specialists out there the most important part of a SEO campaign - related to the external links you can point toward your site. As each link toward your site is considered "a vote" the more votes you have the more "powerful" your site will become.

If you do all these correctly then your site will end up in the tops of the search engines and start getting the best-targeted organic traffic that exists at the moment. So what are you waiting for? Go out there and start doing SEO... . Because SEO it's the future.

Author Bio
Razvan Marian Jr is a SEO specialist with more years of experience in the field. He is also the leading manager of http://www.cheapsubmissions.eu , developing services such as cheap web site submissions and cheap articles submissions.

Article Source: http://www.ArticleGeek.com - Free Website Content

SEO- 9 Ridiculously Easy Steps to the Top 10

By: Murry Daniels

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs...

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Author Bio
Murry Daniels is the owner of Goatsmilktavern Studios, www.goatsmilktavern.com, a web design and internet marketing company in New Orleans, Louisiana.

Article Source: http://www.ArticleGeek.com - Free Website Content

10 Costly Search Engine Mistakes to Avoid

By: Brad Eden

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Author Bio
Brad Eden is a Entrepreneurial Sciences expert with 14 years of industry experience in real estate, marketing and technical communication. He currently consults with IBM in CA. Brad owns & operates a free traffic resource for entrepreneurs. americanfreetraffic.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Free Article Writing Tips to Increase Website Traffic

By: John Michaels

If you're not doing so already, you may want to consider writing articles about your website's topic. Writing copyright free articles is a great way to:

• Establish your credibility and build your reputation and brand
• Establish yourself as an expert in your field
• Increase your exposure on the internet
• Gain laser targeted traffic to your website
• Increase the number of one way links to your website, which should help your website in the search results.

Writing articles about the topic of your website is a fantastic way to demonstrate your expertise and credibility and at the same time allows you to build your reputation and your brand. Submitting your articles to the various free article sites gives your articles the opportunity to be picked up by other webmasters for their websites and newsletters. When your articles get used on these other websites they must be used with the author bio section un-edited. This means that you can generate one way links to your website, which in turn leads to greater exposure and better rankings in the search engines. If the readers of your articles on other sites click through to your site, you gain targeted traffic.

Some Article Writing Tips
To get the greatest benefit from your article writing endeavors, try to keep the following article writing tips in mind:

• Try to stay away from turning your article into a sales pitch. Give your readers credit - they will be able to distinguish a sales pitch right away. Once they think they're just reading another sales pitch they will quickly click away from your article. I can just about guarantee that no one will pick up your sales pitch and use it on their website, unless it's one of your affiliates.
• Don't include too many hyperlinks within the article body and stick to only one in the author bio section. Most webmasters will not pick up an article, no matter how good it is, if there are too many outgoing links. I would recommend not having any links within the article body but sometimes this is unavoidable.Which situation would you rather have: 1 article with 1 outgoing link to your website that gets picked up by 1,000 webmasters or 1 article with 10 outgoing links that gets picked up by 10 webmasters?
  
• Check, re-check and then check your article again for typos and grammatical errors. Have someone else proofread it for you before submitting it. Nothing says amateur more than typos and grammatical errors.
• Write articles that complement the topic of your website. Don't write about something totally unrelated to your website. Remember, you want to establish your credibility and expertise. Write about what you know.
• When adding that one link back to your site, make sure to include a keyword targeted link back to your site. I'm talking specifically about the words between the anchor tags. For example, this is how you should structure the link back to your website: <a href="http://www.yourwebsite.com">keywords go here<a>.When the search engine robots come across this link they will index the anchor text and it will help you with those keywords in the search engines. Do not waste this valuable link by just having your website address (www.website.com) as the anchor text unless you have your main keywords in the website address. Try to vary the keywords a little as well when creating this link. There is speculation that having too many "uniform" links to a site may hurt you - just something to keep in mind.
  
• Do not place a copyright notice at the top of your article. This leads to confusion and may cause webmasters to stay away from posting your articles on their website and in their newsletters.
• It may be a good idea to write completely new content for your articles. Some writers just copy and paste parts of their websites and put them into articles. This may lead to a "duplicate content" penalty and may end up hurting your search engine results. I would recommend that you should play it safe and come up with totally new content for your articles.

How Many Articles Should I Write?
The number of articles that you will have to write really depends on how good your competitors are. If you're competing against many highly optimized websites, then you may have your work cut out for you. On the other hand, if you notice that your competitors are not all that great at the SEO thing, your road to article writing will be much shorter. Any way you look at it, writing articles can bring too many benefits that are yours for the taking.

Author Bio
John Michaels is a part-time editor for ArticleGeek.com. John has developed many websites over the years in many different business areas. He is a professional web developer/designer/architect. ArticleGeek is a free website content resource for publishers and webmasters and a place where authors may submit articles for FREE!

Article Source: http://www.ArticleGeek.com - Free Website Content

Free Reprint Articles That Will Interest Publishers - 4 Tips

By: Glenn Prialde

Have you been writing and submitting your free reprint articles for quite sometime now?

If so, how is your reprint rate doing? Is it doing well or is it a bit below 50%? Are webmasters approving your articles?

Here are some tips on how to write effective free reprint articles that would guarantee great interest from ezine publishers and webmasters.

1. Choose a good keyword
A good keyword is your "key" to getting high reprint rates for even just a single article. Try using this tool at http://www.wordtracker.com/ to find the best keywords.

2. Keyword density
Keyword density is the number of "keywords" found in an article or content which is then divided by the total number of words. Try to keep your keyword density at 5% to 7% maximum especially if you choose common keywords for your article. Keyword density is important because this is one of the things search engines look into when they rank the search results.

Do not try to make your article an article for search engines, make them full of quality, informative but still search engine optimized.

3. Shorter word count
Publishers or webmasters often love articles that are less than 1000 words, but it totally depends on the topic and how informative is your article. Try not to go around the bush and result to making your article at 1800+ words. In other words, do not make it like a short story. A good article may only have at least 250 words, but could still capture the reader's attention and have the attributes mentioned in numbers 1 and 2 above.

4. Good content
You wrote a 700-word article with good keywords and keyword density, but does it contain good content? Well, only you can answer that truthfully and if your answer is yes, then great! But for some few inviduals this isn't the fact, many are still writing articles that editors label as an "indirect" advert. If you really want a good reprint rate then make your article body 100% of quality information, tips, how-tos and tricks. Keep the 100% advert in your bylines and keep them short.

Good luck and enjoy writing!

Author Bio
Glenn Prialde invites you to submit your free reprint articles at www.isnare.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Improve Your Websites Performance

By: Rob Jones

How well is your website performing? Are you satisfied with the amount of customers who view your website? Do you get enough business through your website? By reading this article you will be in a position to do something about all three questions.

It's all very well having a nicely designed and appealing website for your business but it's of no use if you don't get the customers to visit it. The number one term you will find associated with this is search engine optimisation. You will find endless sources on the Internet telling you to optimise this and optimise that but what does it all mean?

Search engine optimisation simply means making your website as friendly to search engines as possible. Search engines such as Google, Yahoo and MSN provide your business with the ability to reach a huge amount of customer's, they are by far the most successful method to boost sales for your business. If your website is nicely optimised then you will have a greater chance of appearing higher up on the search engines.

Most customers will type in a phrase into the search engine and view the first couple of websites that it finds, they will usually be successful in finding what they were looking for on the first page of results. Statistics show that customers very rarely look further than the first page (90% don't look past the first page) so what good is it if your website was on page 10? This is where search engine optimisation comes in, it will give your business a greater chance of being on that first golden page in the search engines.

There are many methods that all contribute to a higher ranking but some are more influential than others. The first factor is having a well built website. This is a standard feature that all website design companies should offer.

The second method is keywords. Keywords are the words that are associated with your business, the idea is to include these words in your website so when a customer types in a phrase in a search engine, your website is more likely to appear. Keywords should be chosen carefully to target the correct market for your business. It's no good targeting the word "Fruit" if your business sells website design.

The third factor that contributes to a high search engine ranking is back links. This simply means a link from someone else's website to yours. The more links you have to your website the better. Search engines view your back links as a sign of popularity and obviously the more popular you are the more successful you appear.

One of the best methods for this is to submit your website to online directories, not only will you get a back link but you are also likely to get a lot of customers coming to your website from that link. Make sure that you select trusted directories and one's that can relate to your business, there is a chance that you will get penalised by search engines if you sign up to link farms (websites that collect lot's of spam and poor quality links).

Finally, having a website that is constantly updated also gives you a boost in terms of search engines as they like to see fresh content. This is also likely to draw customers back to your website as they know they are likely to see something new. This in turn will boost the amount of traffic you get to your website which will also help in gaining a higher search engine rank.

These are just some of the methods in which you can improve your website performance, there are many other factors that contribute to a high search engine ranking. Most are an on-going process so it is very beneficial to your business to continually try to improve your performance as there is always someone competing against you for that top spot.

Author Bio
Rob Jones designs and develops custom websites on a daily basis for Blueprint IT (www.BlueprintIT.co.uk).

Article Source: http://www.ArticleGeek.com - Free Website Content