So. Many. Platforms.
I know, it can make you dizzy.
There are SO many social media sites these days and mastering them seems more difficult as the days go on.
In today’s update I wanted to simplify things a bit for you.
Because here’s the truth - not all social media sites are the same.
People go to Instagram for different reasons than they go to Facebook…
They’re watching different videos on YouTube than they would on Facebook.
So, doing what some gurus teach and trying to post your content on ALL of the social media outlets out there may not be the best strategy.
Here’s my advice:
Stick to ONE social media platform, understand it well, master it, and simply try to get better at that ONE platform to grow your email list than trying to post on all of them.
But which platform should you choose?
Well, that’s up to you - but here’s a helpful guide.
INSTAGRAM: If you like posting lifestyle pictures of yourself, your family, your vacations, your cars, your home - Instagram is a great place for you. People don’t visit Instagram for education or to read up on the latest strategies, they want to be inspired, get quick tips, and engage with you about your life in general - not specifically about your teaching.
That’s why quotes and graphics also do well on Instagram. Their goal is to inspire you rather than give you the Top 10 Email Subject lines.
If that’s not your thing, let’s keep going.
TIK TOK & INSTAGRAM REELS: If you like the idea of a short-form hack or training that you can condense in under a minute - post on these channels! Remember, speed and efficiency is your friend here and you don’t need to hit them with all of the details, just make sure to tell them to subscribe to your email list to learn more.
YOUTUBE: If you’re ready to provide tutorials on longer form reviews on products or software, this is the platform to focus on. You don’t need to show your face or have any fancy equipment, but you’ll want to focus on being thorough.
PINTEREST: If you’ve got an eye for design and can create images that capture attention, try uploading to Pinterest. Pinterest is a platform that continues to grow but digital marketers don’t spend a lot of time here so there’s a LOT of opportunity.
FACEBOOK GROUPS: I’ll be honest, Facebook Pages have very low reach these days and I wouldn’t try putting all of your focus there. Instead, if you’re the type that loves to contribute on Facebook Groups, try finding groups in your specific niche and post there. Be sure to include a link to your email subscription in your profile. If you provide a lot of value, people will naturally visit your profile and want to reach out to you!
Alright, I think that’s enough for now to get you started.
Remember, the BEST thing you can do when you’re trying to figure out what platform is right for you, is simply to check out what’s trending or what’s most popular on that platform and see if it’s the type of content you’re interested in posting.
The beauty of being an affiliate marketer and growing your email list is that there’s no one way to do it.
It may take some time figuring out which methods are right for you - but it’s WORTH it if you’re looking to build a long-term business.
To Your Success!
Steve.
Master Online Entrepreneur
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