Today I want to share a website I've been posting on that's been giving me an insane amount of engagement and reach...
Seriously, I haven't seen this kind of traffic from simple posts about my business since 2013.
Even Instagram doesn't get this kind of engagement.
And the crazy part is, it's not from a new crazy app like Clubhouse or Tik Tok...
And you don't need to post long, 10 minute tutorial videos like YouTube.
In fact, there's a good chance you already have an account on this site. ;)
I'm actually talking about good old LinkedIn!
Here's the truth, those of you who feel more comfortable with Facebook-style posts but frustrated with the lack of organic reach to your fan pages should give LinkedIn a serious second look when you want to reach your audience, grow your brand, and build your email list.
Now, I love Facebook and I still believe it’s a powerful marketing tool, but I'm always testing and exploring new avenues that are working right now and sharing them with you. :)
And while you may have been ignoring this channel for a good number of years, here are a few reasons it may be time to dust off that profile and give LinkedIn another go!
- While Facebook is designed to be social, LinkedIn is built around your professional career - so posts about your business are welcomed, though they can be a bit tiring on Facebook.
- Many on Facebook only want to connect with those they know, while LinkedIn requests often come from those in the same industry. Requesting to connect with people you've never met is much more common on LinkedIn.
- After testing on a number of posts and checking in with other marketers, we’ve found that engagement and organic reach on our posts are much higher on LinkedIn than Facebook. I believe this is simply because people are more comfortable with business related posts on LinkedIn and even are excited to see them.
- The newsfeed layout is almost identical to Facebook so if you’re not comfortable quite yet with Tik Tok or YouTube, LinkedIn’s platform will feel very familiar.
Alright - so now that I’ve given you my best reasons to post on LinkedIn to grow your email list, let me offer a few tips to make the most of your experience.
Tip 1: Optimize your profile.
Unlike the other platforms that restrict you to a few words or sentences, Linkedin allows you PARAGRAPHS to define your business, who you are, and why someone should trust you or join your email list.
So feel free to use this space to really speak to your ideal customer here as well as giving some background about yourself.
In other words, treat this section like a Facebook Ad or even a Landing Page.
Tip 2: Focus on reaching people through your posts, NOT through direct message.
Yes, it’s entirely possible to generate clients by messaging people directly but it’s become so overused that many will ignore your messages.
Instead, focus on providing great value in their newsfeed instead of immediately direct messaging them.
If you would still like to message them and give the direct approach a try, make the conversation about them and what they do.
Tip 3: Create shareable content.
We’ve found motivational videos and stories do very well.
Try simply sharing a powerful story or video of someone and include your own application.
You may find that people engage with the story, share your post, and give you and your business plenty of exposure.
Tip 4: If you know your avatar, begin searching and connect with people in your industry.
If you’re selling a program like PWA you may look for people who identify themselves as Affiliate Marketers, Entrepreneurs, Business Owners, or even Digital Marketers.
LinkedIn gives you the power to flood your network with people in the same industry as you, so feel free to think inside and outside the box here.
So if you don’t have a LinkedIn Account, I hope this inspires you to check it out!
If you do have an account, I hope this challenges you to dust off your profile and consider this free traffic source as a way to reach more people and grow your business.
I don’t know what the future of LinkedIn will be but I’ve been very impressed with how much reach and engagement my posts are receiving versus what I see from Facebook Fan Pages or even Instagram Accounts lately.
Again, I love FB & IG but am always testing new strategies and looking for ways to get more eyeballs on my own offers at the best price.
Give it a try!
To Your Success!
Steve.
Master Online Entrepreneur
