The worst reason to write is for money.
Maybe you’ll make a little bit of money from your writing, but it’s highly unlikely that you will live off the sales of your writing along. However, it is now very easy to build a small level of local fame via visitors to a website where you host your writing.
While this means learning SEO and posting on various social media platforms, the single best way I’ve discovered to build a following is this:
Write for humans. That’s it.
All SEO and marketing boils down to taking advantage of what makes a person find something engaging. If you can trigger that in your writing, then you’re well on your way to having a tremendous impact and building a following.
You won’t need to stuff your pieces with keywords to the point where it sounds awkward, nor will you need to dumb it down so that it’s more palatable to a wider audience. You won’t need to focus on the hottest topics and trends, nor will you need to write about things you have no interest in simply because they’re popular topics.
If you write about what you care about, what you’re an expert in, or what you’re passionate about, the audience will naturally build itself around you.
I find that true artists have a hard time selling themselves and their products. The old cliche of a starving artist is true, but only because the artist (in this case, the writer) thinks that they’re somehow dishonest or misleading to use.
Trust me when I tell you that if your writing really comes from the heart, there is someone out there who needs to read it. The only way they’re going to find it is if you learn the basics of marketing, promotion, and building a following. | 
No comments:
Post a Comment