Saturday, 4 April 2020
Friday, 3 April 2020
Website Traffic Is Not The Key To Success
Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it's true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have available on your site.
It's easy to get caught up in a numbers game. It's exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is wasted.
You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.
What you need are visitors specifically interested in your product or service -- you need 'targeted traffic'.
Don't think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you're marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you're not making effective use of your time and you're setting yourself up for disappointment.
The web is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it's money on an impulse.
Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They're looking for specific items or information and if they don't quickly find what they are looking for on your site, they'll click out of your site and go to one of the other millions of sites on the web.
That's why most of the successful websites are tightly focused on their 'niche' and their marketing plan is focused on driving people to their site that are looking for what they offer - they understand the importance of 'targeted traffic'.
Of course, targeted traffic and a website focused on a particular 'niche' go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?
Here are a few tips to help you prepare your website for targeted traffic:
Design your website to promote one particular product or service as your main item.
Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.
Establish the items or services that are 'closely' related to what you're promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.
Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you're constantly adding.
Keep in mind, a website that's focused on a particular 'niche' item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.
There are many conventional and many not so conventional ways to drive targeted traffic to your website but we'll explore them in other articles.
The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn't always better and if you focus your marketing on 'targeted traffic' you'll quickly find that the hits your getting on your website aren't just empty numbers - they'll be potential customers and, more importantly, sales.
For more website traffic tips visit www.starttheprofits.com
Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have available on your site.
It's easy to get caught up in a numbers game. It's exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is wasted.
You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.
What you need are visitors specifically interested in your product or service -- you need 'targeted traffic'.
Don't think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you're marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you're not making effective use of your time and you're setting yourself up for disappointment.
The web is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it's money on an impulse.
Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They're looking for specific items or information and if they don't quickly find what they are looking for on your site, they'll click out of your site and go to one of the other millions of sites on the web.
That's why most of the successful websites are tightly focused on their 'niche' and their marketing plan is focused on driving people to their site that are looking for what they offer - they understand the importance of 'targeted traffic'.
Of course, targeted traffic and a website focused on a particular 'niche' go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?
Here are a few tips to help you prepare your website for targeted traffic:
Design your website to promote one particular product or service as your main item.
Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.
Establish the items or services that are 'closely' related to what you're promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.
Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you're constantly adding.
Keep in mind, a website that's focused on a particular 'niche' item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.
There are many conventional and many not so conventional ways to drive targeted traffic to your website but we'll explore them in other articles.
The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn't always better and if you focus your marketing on 'targeted traffic' you'll quickly find that the hits your getting on your website aren't just empty numbers - they'll be potential customers and, more importantly, sales.
For more website traffic tips visit www.starttheprofits.com
Author Bio
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising. Visit us at http://www.starttheprofits.com
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising. Visit us at http://www.starttheprofits.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Thursday, 2 April 2020
The Pen Is Mightier Than Website Traffic
Although significant website traffic to your site can seem to be an uphill battle, once again the pen is the clear winner. Other than free search engine traffic, publishing articles remains as one of the few truly effective ways to get targeted traffic to your site.
If you haven't already tried your hand at writing an article, it may seem like a pretty daunting task, especially if you don't think you have the necessary skills. Anyone can write and submit an effective article and it's easier than you may think.
There is a certain art to writing an article, however, but it doesn't really require any special skills. You don't need a degree to write an article and you don't need to be a programmer to submit your articles to ezines, blogs or any other article distributor to have your article published.
The art of writing an article is in the plan.
If you expect to achieve any amount of success in anything you do, you need to have a well thought out plan and writing an article for publication is no exception. Fortunately, after you have developed your plan, the hard part will be done.
Here are some of the basic elements you should include in your plan to write an effective article:
The first step is to decide what you want to write about but, more importantly, decide what it is you know about your topic that the majority of your readers don't already know. If you think you don't know enough about your topic to write an article, do some research.
Albert Einstein once said that he didn't clutter his mind with information he didn't need but he knew where to find it if he needed it. There's a wealth of information available and with a little homework, you'll have more than enough information for your article in no time.
The next step is to make a list of the main points of your topic. Pick one you want to expand and focus your article around that point. It's easy to get carried away and to try to pack too much information into a single article. Save the other main points of your topic for other articles.
The next step is to establish the sub-points, if any, of the main point you would like to convey to your readers. How can you further explain the point of your article? For example, what do you feel is important for your readers to know and what pitfalls should they avoid? Point out vulnerabilities and solutions.
The next step is to determine what you want your readers to get out of your article. Simply offering information will read like a text book and won't be very interesting. Challenge your readers to think about what you're saying and how they can put it to use in a way they haven't thought of before - peak their interest.
The next step to decide the 'color' of your article. By 'color' I mean the style you would like your article to have. For example, your article could be formal, informal, humorous, serious, casual, general, personal - you get the idea.
Now that we've gone over the steps to create an article, now let's put them in order and fill in the blanks.
#1) Decide what the main topic of your article will be.
#2) Establish the sub-points, if any, of your main topic.
#3) Determine what you want your readers to get out of your article.
#4) Pick a 'color' for your article -- the style you would like to use.
#5) Create a rough draft of your article.
#6) Edit your article. (have someone read your article and offer suggestions)
#7) Check your grammar and spelling.
#8) Create a title for your article. (keep it simple and catchy)
#9) Create a 'teaser' for your article. (a 'teaser' is a short, 2 or 3 sentence description of the contents of your article)
#10) Create a 'bio'. (a 'bio' is a short, 2 or 3 sentence description of who your are and your qualifications. Remember to put a link to your website in your 'bio')
#11) List 4 or 5 of the keywords that relate to your article. (some article distributors require them)
#12) Submit your article to article distributors. (that's a topic for another article)
The hardest part of writing articles is actually writing and submitting your first one. The more articles you write, the easier and more enjoyable it gets.
So, go ahead - start writing and submitting articles and watch your website traffic skyrocket!
For more website traffic ideas visit http://www.starttheprofits.com
If you haven't already tried your hand at writing an article, it may seem like a pretty daunting task, especially if you don't think you have the necessary skills. Anyone can write and submit an effective article and it's easier than you may think.
There is a certain art to writing an article, however, but it doesn't really require any special skills. You don't need a degree to write an article and you don't need to be a programmer to submit your articles to ezines, blogs or any other article distributor to have your article published.
The art of writing an article is in the plan.
If you expect to achieve any amount of success in anything you do, you need to have a well thought out plan and writing an article for publication is no exception. Fortunately, after you have developed your plan, the hard part will be done.
Here are some of the basic elements you should include in your plan to write an effective article:
The first step is to decide what you want to write about but, more importantly, decide what it is you know about your topic that the majority of your readers don't already know. If you think you don't know enough about your topic to write an article, do some research.
Albert Einstein once said that he didn't clutter his mind with information he didn't need but he knew where to find it if he needed it. There's a wealth of information available and with a little homework, you'll have more than enough information for your article in no time.
The next step is to make a list of the main points of your topic. Pick one you want to expand and focus your article around that point. It's easy to get carried away and to try to pack too much information into a single article. Save the other main points of your topic for other articles.
The next step is to establish the sub-points, if any, of the main point you would like to convey to your readers. How can you further explain the point of your article? For example, what do you feel is important for your readers to know and what pitfalls should they avoid? Point out vulnerabilities and solutions.
The next step is to determine what you want your readers to get out of your article. Simply offering information will read like a text book and won't be very interesting. Challenge your readers to think about what you're saying and how they can put it to use in a way they haven't thought of before - peak their interest.
The next step to decide the 'color' of your article. By 'color' I mean the style you would like your article to have. For example, your article could be formal, informal, humorous, serious, casual, general, personal - you get the idea.
Now that we've gone over the steps to create an article, now let's put them in order and fill in the blanks.
#1) Decide what the main topic of your article will be.
#2) Establish the sub-points, if any, of your main topic.
#3) Determine what you want your readers to get out of your article.
#4) Pick a 'color' for your article -- the style you would like to use.
#5) Create a rough draft of your article.
#6) Edit your article. (have someone read your article and offer suggestions)
#7) Check your grammar and spelling.
#8) Create a title for your article. (keep it simple and catchy)
#9) Create a 'teaser' for your article. (a 'teaser' is a short, 2 or 3 sentence description of the contents of your article)
#10) Create a 'bio'. (a 'bio' is a short, 2 or 3 sentence description of who your are and your qualifications. Remember to put a link to your website in your 'bio')
#11) List 4 or 5 of the keywords that relate to your article. (some article distributors require them)
#12) Submit your article to article distributors. (that's a topic for another article)
The hardest part of writing articles is actually writing and submitting your first one. The more articles you write, the easier and more enjoyable it gets.
So, go ahead - start writing and submitting articles and watch your website traffic skyrocket!
For more website traffic ideas visit http://www.starttheprofits.com
Author Bio
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising. Visit us at http://www.starttheprofits.com
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising. Visit us at http://www.starttheprofits.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Wednesday, 1 April 2020
So You Have A Website Now What?
You start with a great idea or product that you want to market. You have done the research and built the website but how do you drive people to your site? The internet can be a field of dreams; however, due to its sheer size even if you build it, they may not come.
If you have unlimited funds, you can definitely pay to get your website submitted to multiple search engines quickly. If you want to submit your website to search engines for free, it can take anywhere from 6 to 12 weeks for the search engine to finally add you to their results. But you want traffic now.
There are a lot of submission programs being advertised on the internet. Some are legitimate programs and some will take your money and not deliver. It is hard to know who to trust. Here are some ideas to help assist you on the road to success.
1. Promote your website yourself.
This sounds like a very broad statement and just where do you start? Get creative. There are many avenues that you can take to advertise your product and/or website.
a. Add your website information to your signature line in your email account. Every time you send an email, you are also advertising your website.
b. Print up flyers about your product / website and post them around your community.
c. Take out classified ads in your local papers. Many of these you can do online and can do so rather cheaply.
d. There are multiple free classified sites that you can submit to. You may not get a large number of clicks through free classifieds but the goal is to get your information circulating.
e. Another good avenue I have found to drive traffic to your website without having to pay out large advertising dollars is by using Instant Buzz. Instant Buzz is the easiest way to drive targeted traffic to your website just by doing what you do anyway; surfing the web. You can install Instant Buzz in seconds, never do anything different ever again, and you'll still earn traffic every time you surf. It is free to use so you don't really have anything to lose and everything to gain. For more information you can visit http://www.InstantBuzz.com/r/?jpvh28
2. Pay-Per-Click
This form of advertising can get pricey pretty quickly but by using Google Adwords and Yahoo, you can set your own daily spending limit to ensure you don't go over budget. Both sites have keyword help to assist you in creating the keywords for your ads. A small word of advice, start small when using Pay-Per-Click. Allow yourself the opportunity to get the hang of it. If you choose keywords with low click price, you can receive more clicks before you reach your limit. There are a lot of great resources out there to learn about using Pay-Per-Clicks.
I have come across an eBook that has changed my way of thinking when it comes to Internet Marketing. It is called "Dotcomology. The Science of Making Money Online". This book contains information on how to use Pay-Per-Click search engines properly to drive traffic to your site; How to profit using Google Adwords; How to make your website attractive, engaging and interactive. This book has so many resources and insights, I am unable to list them all within this article. The best part of this eBook is that it is free. No gimmicks, no hype. Just a free resource for you to use.
Visit http://www.affiliatehomepro.com/dotcomology.html to download the book and start using the Internet as the powerful tool it is.
There are a lot of submission programs being advertised on the internet. Some are legitimate programs and some will take your money and not deliver. It is hard to know who to trust. Here are some ideas to help assist you on the road to success.
1. Promote your website yourself.
This sounds like a very broad statement and just where do you start? Get creative. There are many avenues that you can take to advertise your product and/or website.
a. Add your website information to your signature line in your email account. Every time you send an email, you are also advertising your website.
b. Print up flyers about your product / website and post them around your community.
c. Take out classified ads in your local papers. Many of these you can do online and can do so rather cheaply.
d. There are multiple free classified sites that you can submit to. You may not get a large number of clicks through free classifieds but the goal is to get your information circulating.
e. Another good avenue I have found to drive traffic to your website without having to pay out large advertising dollars is by using Instant Buzz. Instant Buzz is the easiest way to drive targeted traffic to your website just by doing what you do anyway; surfing the web. You can install Instant Buzz in seconds, never do anything different ever again, and you'll still earn traffic every time you surf. It is free to use so you don't really have anything to lose and everything to gain. For more information you can visit http://www.InstantBuzz.com/r/?jpvh28
2. Pay-Per-Click
This form of advertising can get pricey pretty quickly but by using Google Adwords and Yahoo, you can set your own daily spending limit to ensure you don't go over budget. Both sites have keyword help to assist you in creating the keywords for your ads. A small word of advice, start small when using Pay-Per-Click. Allow yourself the opportunity to get the hang of it. If you choose keywords with low click price, you can receive more clicks before you reach your limit. There are a lot of great resources out there to learn about using Pay-Per-Clicks.
I have come across an eBook that has changed my way of thinking when it comes to Internet Marketing. It is called "Dotcomology. The Science of Making Money Online". This book contains information on how to use Pay-Per-Click search engines properly to drive traffic to your site; How to profit using Google Adwords; How to make your website attractive, engaging and interactive. This book has so many resources and insights, I am unable to list them all within this article. The best part of this eBook is that it is free. No gimmicks, no hype. Just a free resource for you to use.
Visit http://www.affiliatehomepro.com/dotcomology.html to download the book and start using the Internet as the powerful tool it is.
Author Bio
www.affiliatehomepro.com
www.affiliatehomepro.com
Article Source: http://www.ArticleGeek.com - Free Website Content
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